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Everything you do sends a message

IDL helps you reframe your passion and expertise into content that drives sales

Visual STRATEGY. EFFECTIVE production.

Show your customers what THEY get, not what YOU offer.

Identify.

Develop.

Launch.

SEE OUR WORK
WORK WITH US

Our Services

A man and a woman in business attire sitting at a conference table with a laptop, notebooks, and papers, in a modern office with large windows showing a city skyline.

Visual Strategy Consulting

Start with a diagnosis, not a deliverable.

We audit your current marketing and customer journey — your website, social channels, and messaging.

We survey your happiest customers and interview a few of them personally.

Our goal is to find out why people buy from you (and why some don’t).

A collage of three images showing people at a gym. The first image shows a man with a ponytail doing a bicep curl with a punching bag nearby, being assisted by a trainer. The second image shows a man with a beard and mustache holding a yellow training weapon, smiling and surrounded by other people. The third image shows a group of people, including a woman and several men, engaging in group activities or conversations, with some smiling and pointing.

monthly social media content

Display your passion and expertise

Amateur socials scream "amateur business."

Your brand deserves better than that.

You’ve invested time and money to making your business great. Now it’s time to make sure that your social media matches that.

Website Video Backgrounds

Roll out the red carpet

Make a powerful first impression with professional video backgrounds that showcase your brand’s quality and set customer expectations for a high-level experience from the moment they visit your site.

Client Confidence Videos

Show them your process

Build clarity and reassurance with Client Confidence Videos that guide customers through your process, visually addressing key questions to help them feel secure and informed about their decision.

Dyson hair straightener placed on a white marble bathroom countertop.

Premium Photography

A picture is worth 1,000 words

The quality of your photos should match the quality of what you do. We capture still photos that give customers a look at what sets you apart.

Custom Projects

From testimonial videos to staff headshots, we tailor high-quality media to help communicate your brand’s message, engage customers, and leave a lasting impression.

What people are saying

“IDL’s expertise, knowledge, and artistic abilities have been a great asset to our marketing efforts. Across the board, we are always pleased with their work.”

— Abigail Beach, Senior Marketing Manager at Edward Rose & Sons

TRUSTED BY:

The CBS logo with a yellow eye symbol on the left and the text 'CBS' in black letters.
Wi-Fi symbol with three orange curved lines in the top right corner.
A figure holding an American flag standing on a platform with a patriotic background, featuring a red, white, and blue color scheme and stars.
Logo of the National Education Association with the letters 'nea' and a graduation cap image above the 'e' in white, blue background, and text 'NATIONAL EDUCATION ASSOCIATION' below.
Logo for Baker Roofing featuring a red roof icon, the company name, and the text "Since 1915" beneath.
The name 'dyson' written in bold, black lowercase letters on a white background
The word 'EQUINOX' in black capital letters with a stylized 'O' that has a cutout in the shape of a quarter circle, on a white background.
Black circular logo with the inscription "SMACK SONGS" in white letters.
Grand Hyatt logo with the words 'Grand Hyatt' in red text, separated by a horizontal line.
A yellow background with the word "bright" in large black lowercase letters. The word "line" is in smaller black lowercase letters, with a white curved line passing through both words.
Graphic of colorful 3D cubes arranged in a pattern with the text "DOWNTOWN GRAND RAPIDS INC." to the right.
ET logo in black text on a yellow background with rounded corners.
A black clock with a white hour and minute hand, showing the time as 2:50.
A black and white illustration of a hand holding a microphone making a peace sign with two fingers, with the text 'the voice' below.
Large blue word "People" with a white outline on a white background.
Logo of Southern Transportation Solutions featuring a stylized truck with red, blue, and gray stripes.

why use a video?

The human brain processes visuals 60,000 times faster than text

Therefore, not only does video content connect with your audience at a deeper level, but also does it far faster than text.

including a video on a landing page can boost conversions by up to 80%

Videos allow visitors to experience your message with little effort beyond an initial click, and convey ideas that images, copy, and animation cannot.

Viewers remember 95% of the message FROM A video, but only 10% FROM text

This shows just how powerful online video is in engaging your audience, and how much faster they will understand you.